Going greener: 3 key areas the place public broadcasters are decreasing their carbon footprint

Going greener: 3 key areas the place public broadcasters are decreasing their carbon footprint

Going greener: 3 key areas the place public broadcasters are decreasing their carbon footprint

Jacques Bopp/Unsplash

How can the audiovisual sector grow to be greener? The ecological influence is large: from energy consumption to turbines, cameras, vans, particular results, transport and catering for crews, storage and recycling of units, waste therapy, and even the price of streaming.

Public service media are extremely regarded and revered by European residents – in reality, public broadcasters are essentially the most trusted supply of reports in 28 of 31 European nations[1]. As a part of being interwoven into individuals’s every day lives, public service media want to coach and inform audiences about local weather change – and set the instance by being sustainable organizations.

Scroll down for 3 areas the place public service media are focusing their sustainability efforts.

Internet-zero Technique

A lot of our Members are shifting in direction of an organizational internet zero technique, such because the BBC and ITV within the UK. Internet zero refers to a state during which the greenhouse gases going into the environment are balanced by their elimination out of the environment.

To realize internet zero, organizations don’t simply want a strategic shift, they want cultural change; that means everybody’s function could have a sustainability component. This could imply something from the expertise to know the power used for software program or {hardware} to native and seasonal meals within the canteen, and extra. Prime figures in public service media are actually sustainability as a part of their wider decision-making processes. Sustainability is guiding the dialog.

Inexperienced Productions

Even small adjustments in manufacturing can have a ripple impact. For instance, utilizing sturdy, recyclable supplies for units cuts down on waste. Flat-pack objects additionally cut back transport, eliminating the necessity for giant lorries to journey lengthy distances.

Utilizing digital productions reduces journey, which in content material making could be the biggest footprint. Digital productions permit all of the areas to come back to 1 place with out the necessity to take flights to a number of areas.

A few of our Members work with Ecoprod – a French based mostly collective with partnerships throughout Europe. Their aim is to boost sustainable productions, equivalent to decreasing the ecological footprint of movies – taking into consideration a variety of ecological elements (waste, greenhouse fuel, assets, wildlife safety, and extra). Ecoprod goals to make sure the mobilization of audio-visual professionals by informing them and offering them with free instruments equivalent to truth sheets, guides, and a carbon calculator.

albert is an industry-backed mission bringing the display screen industries collectively to sort out their environmental influence and to encourage sustainable residing. In the mean time, there may be an albert sustainable manufacturing certification which solely applies to the UK, however they’re engaged on having certification choices for every nation that they companion with.

In Germany, our Members BR, WDR, SWR and RBB hold monitor of their carbon footprint with KlimAktiv, a carbon calculator for productions and movies together with the German sustainable manufacturing tips.

Our Belgian Member VRT has turned to the Flanders Audiovisual Fund (VAF), a public funding physique that promotes sustainable audiovisual manufacturing. VAF has created the eMission label, which it awards to sustainable productions, and the fund can be member of the Inexperienced Display screen mission.

(Learn extra about inexperienced manufacturing initiatives right here.)

At our upcoming Sustainability Summit on 4 April, we have now a full session devoted completely to inexperienced units. The UK’s ITV will current a digital manufacturing case examine, the BBC will speak about decarbonisation, and we’ll have a panel dialogue with inexperienced consultants. Register now.

Greener Journey

Seemingly easy adjustments in journey habits can have a long-lasting influence, too. Our public service media Members are decreasing journey, equivalent to banning inner flights in favour of trains. Broadcasters are sending fewer employees members to occasions and utilizing native assist employees the place doable. If their employees must journey by air they are going to go for longer durations to maximise productiveness. Broadcasters are additionally making efforts to decide on greener lodging on-site too.

Some music orchestras are experimenting with having musicians go away their very own devices at residence and renting devices on location. As well as, they’re making an attempt to remain on location for longer durations, equivalent to together with the live performance, lecturing or giving workshops with native college students. There are various initiatives to check this new means of working.

Sustainability Summit 2023 (4 April)

Be a part of us at our annual on-line occasion on all issues broadcast sustainability. The total day programme supplies insights in areas equivalent to manufacturing and expertise.

Study what broadcasters are doing throughout this disruptive interval, methods to cut back journey emissions on productions, why streaming greener is essential, and rather more. You’ll hear from EBU Members and {industry} specialists in a mixture of discussions and displays.

Register at the moment and be a part of from wherever. And in the event you can’t attend reside, you’ll be capable to watch on-demand later along with your registration credentials. Register now.


[1] EBU based mostly on Commonplace Eurobarometer 96, Flash Eurobarometer: Information & Media Survey 2022 & Reuters Institute Digital Information Report 2022. EBU Media Service Intelligence 2022

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