Beko reveals customers keep away from wasteful, passing kitchen tendencies in favour of sturdy, high quality designs
European-wide survey* reveals most coveted kitchen tendencies
ISTANBUL, March 13, 2023 /CNW/ — Overlook flimsy mod-cons and passing social tendencies, a brand new research has revealed that timeless design and superior know-how are probably the most desired options in trendy kitchens, in accordance with Beko, the main house equipment model.
Trendy kitchens are altering quick, turning into ever extra purposeful, multipurpose residing areas serving as breakfast, eating and even leisure areas with Beko’s European-wide analysis revealing that on common, 1 in 3 of us1 decide to make use of the area for eating. Consequently, immediately’s kitchens seamlessly mix operate, high quality, know-how and aesthetics in concord to fulfil completely different wants. Beko’s in depth analysis sought to know this dynamic and the design options most desired by clients.
Aesthetics, high quality, and performance had been discovered to be the highest three values that individuals admired most in kitchens and home equipment, with over half of the six nations surveyed, stating high quality because the main cause for feeling desirous of others’ home equipment, together with Germany, Poland, France and the UAE2. In distinction to the rising development of cheaper, trendier gadgets, the analysis discovered that almost all of us place heavy significance on the merchandise being sturdy and constructed to final with round 61% of these surveyed throughout the area valuing the characteristic3.
The survey studied 14,000 customers throughout Europe and the UAE and was carried out by OnePoll in partnership with Beko, one of many high 3 giant house home equipment manufacturers in Europe*, to know altering attitudes to kitchen design throughout the globe. The insights come as Beko launches its newest built-in kitchen vary, a thoughtfully designed vary of latest kitchen options combining high-performance with clever design and new applied sciences.
Superior kitchen know-how emerged as one other envied characteristic, with over half admitting to coveting others’ high-tech kitchen home equipment and devices similar to progressive, vitality environment friendly fridges that stored meals more energizing for longer4.
As anticipated, apart from high quality and know-how, aesthetic was a key issue for a lot of respondents and persistently one of many high three causes cited for feeling envious of others’ kitchen home equipment5. Particularly, individuals said that they admired the smooth and trendy design of the appliancewith a sizeable portion of us together with ‘smooth and minimalist design’ as a key characteristic in a ‘dream kitchen’6.
Ragıp Balcıoğlu, Chief Business Officer at Arçelik, mother or father firm of Beko commented on the analysis, “The kitchen is now not a room completely for making ready meals. Increasingly more, we’re seeing the kitchen turn into a typical area being utilized by all family members – be it as a house workplace, a household room, or an area for social gathering. It can be crucial for us to know this and tune our providing in direction of the rising vary of desires and desires. This analysis confirms what we have noticed; prime quality merchandise that look nice and are geared up with the progressive applied sciences sit on the coronary heart of our customers’ dream kitchens. We hope that with this understanding, we will proceed to offer nice options for kitchens internationally.”
Curiously, a big chunk of the inhabitants surveyed additionally cited simple set up of kitchen home equipment as an necessary characteristic of their coveted home equipment7, indicating there’s extra to equipment want than the way it seems and the way it works and customers in actual fact, search for ease and performance of their equipment earlier than it is even put in.
The analysis additionally revealed that almost all customers will not be prone to relaxation as soon as they’ve seen one thing they like, with a heavy proportion of us appearing on our wishes and shopping for an identical product for our personal properties8 in actual fact, many accomplish that greater than as soon as9.
Beko’s latest Constructed-in Kitchen applied sciences characteristic user-friendly, and high-quality capabilities, wrapped in seamless and smooth designs and that is along with being crafted in such a method that home equipment are simple to scrub and require minimal effort from set up onwards. For kitchens that serve not solely as a spot to prepare dinner, but in addition as priceless social areas for family and friends, the need for smarter options that match effortlessly into a wide range of life is obvious and recognised by Beko.
Notes to Editors
About Beko:
Beko is the worldwide house equipment model of Arçelik, which is a multinational family home equipment producer that operates with 12 manufacturers and employs 45,000 folks worldwide. It is among the high three giant house home equipment manufacturers in Europe* within the white items sector.
Beko has been specializing in wholesome residing for years, elevating consciousness and growing merchandise that make wholesome residing attainable and handy. Beko’s model mission is ‘wholesome residing is barely attainable on a wholesome planet’. Beko is dedicated to defending the planet by designing and manufacturing energy-efficient merchandise and investing in useful resource effectivity in manufacturing.
*Supply Euromonitor Worldwide Restricted; Giant Home equipment as per “Main Home equipment” in Shopper Home equipment 2022ed, retail quantity, 2021 information. For extra data, please go to www.beko.com
[1] Proportion of those that use their kitchen as an area for eating: DE 35%, ES 36%, PL 40%, IT 43%, FR 32%, UK 25%, UAE 36%
[2] Proportion of those that covet high quality within the home equipment of others: DE 57%, ES 56%, PL 55%, IT 54%, FR 58%, UK 47%, UAE 69%[3] Proportion of those that consider it will be significant that their kitchen home equipment are sturdy and constructed to final: DE 60%, ES 70%, PL 61%, IT 56%, FR 66%, UK 56%, UAE 74%
[4] Proportion of those that admire high-tech kitchen home equipment and devices: DE 56%, ES 62%, PL 54%, IT 54%, FR 55%, UK 39%, UAE 66%[5] Proportion of those that worth aesthetics as a key characteristic in coveted kitchens: DE 47%, ES 41%, PL 46%, IT 36%, FR 35%, UK 49%, UAE 55%
[6] Proportion of those that highlighted ‘smooth and minimalist design’ as a key characteristic in a dream kitchen: DE 25%, ES 39%, PL 30%, IT 36%, FR 26%, UK 21%, UAE 33%
[7] Proportion of those that worth simple set up of kitchen home equipment: DE 90%, ES 93%, PL 89%, IT 92%, FR 93%, UK 75%, UAE 95%
[8] Proportion of those that have purchased a product they favored after seeing it: DE 72%, ES 65%, PL 76%, IT 75%, FR 80%, UK 54%, UAE 88%
[9] Proportion of those that have purchased a product they favored after seeing it greater than as soon as: DE 24%, ES 26%, PL 36%, IT 26%, FR 33%, UK 17%, UAE 49%
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SOURCE Beko
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