2023-01-11 | NDAQ:BSET | Press Launch

2023-01-11 | NDAQ:BSET | Press Launch

Program Will Launch as A part of Synchrony’s HOME Community™

STAMFORD, Conn., Jan. 11, 2023 /PRNewswire/ — Synchrony (NYSE: SYF), a number one shopper financing firm, in the present day introduced that they’re reestablishing a partnership with Bassett Furnishings Industries, Inc. (NASDAQ: BSET) to launch a multi-year financing program. This system gives customers with cost choices that they will use to entry promotional financing at any of the corporate’s 92 company- and licensee-owned shops.

2023-01-11 | NDAQ:BSET | Press Launch

“We’re dedicated to placing information on the coronary heart of our partnership.” – Curtis Howse, CEO of Residence & Auto, Synchrony

“Bassett selected to reestablish a partnership with Synchrony as a result of we worth Synchrony’s core strengths – buyer expertise, analytics and advertising management,” mentioned Mike Daniel, Senior Vice President and Chief Monetary Officer, Bassett Furnishings. “Synchrony’s information analytics and expertise allow us to ship better shopping for energy and transparency to our customers wherever they’re alongside their path to buy.”

Bassett’s financing program options a number of Synchrony expertise options that improve the client expertise by streamlining and simplifying the financing utility course of, together with prequalification, Direct to System, and dApply. Synchrony may even repeatedly share superior information analytics with Bassett. Receiving insights on beneficial buyer information like their financing, purchasing, and servicing preferences will assist Bassett enhance the client expertise and drive loyalty and development.

“We’re thrilled to have Bassett Furnishings return as a valued Synchrony companion,” mentioned Curtis Howse, CEO of Residence & Auto, Synchrony. “We stay up for working with them to construct buyer experiences that transfer on the tempo of buyer expectations. An awesome buyer expertise is not nearly pace and ease; it’s now additionally multi-channel, immersive, personalised and data-driven. We’re dedicated to placing information on the coronary heart of our partnership.”

The Bassett program will launch as a part of Synchrony’s HOME Community™ which gives a community of over 5 million prospects throughout 1000’s of retailer places nationwide. As a HOME Community™ companion, Bassett can have entry to unique advertising channels and campaigns that allow them to succeed in these prospects.

About Bassett Furnishings Industries, Inc.

Bassett Furnishings Industries, Inc. (NASDAQ: BSET), is a number one producer and marketer of high-quality residence furnishings. With 92 company- and licensee-owned shops on the time of this launch, Bassett has leveraged its robust model identify in furnishings right into a community of company and licensed shops that target offering customers with a pleasant setting for purchasing furnishings and equipment. Bassett’s retail technique consists of fashionable, custom-built furnishings that options the newest on-trend furnishings kinds, free in-home design visits, and coordinated adorning equipment. Bassett additionally has a standard wholesale enterprise with greater than 700 accounts on the open market, throughout the US and internationally. For extra info, go to the Firm’s web site at www.bassettfurniture.com. (BSET-E)

About Synchrony

Synchrony (NYSE: SYF) is a premier shopper monetary providers firm delivering one of many trade’s most full digitally-enabled product suites. Our expertise, experience and scale embody a broad spectrum of industries together with digital, well being and wellness, retail, telecommunications, residence, auto, outside, pet and extra. We’ve a longtime and numerous group of nationwide and regional retailers, native retailers, producers, shopping for teams, trade associations and healthcare service suppliers, which we seek advice from as our “companions.” We join our companions and customers by means of our dynamic monetary ecosystem and supply them with a various set of financing options and revolutionary digital capabilities to deal with their particular wants and ship seamless, omnichannel experiences. We provide the suitable financing merchandise to the suitable prospects of their channel of alternative. For extra info, go to www.synchrony.com and Twitter: @Synchrony.


Lauren Devilbiss


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SOURCE Synchrony

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